4 Ways to Optimize Your Referral Traffic

Between SEO, social media, email marketing, blogger outreach and paid media, getting people to your site isn't just a balancing act — it's a lesson in time management and attention to detail.
But spreading yourself — and your budget — thin on platforms that aren't actually converting is a waste of time. You need to know where your best customers are coming from and then spend dollars to earn more eyeballs on these sites where you know you already have fans.
"If you are serious about your online marketing, you have to know your referring traffic sources so you can identify where your audience is hanging out," says Maciej Fita, SEO director at Brandignity.com.

 

Analyzing and optimizing your referral traffic is how you'll squeeze the most out of your marketing strategy and ad dollars, build a dedicated fan base and find partners that will help develop your audience. We spoke with a handful of marketers who've mastered referral optimization to boost their bottom line; below, they let you in on how it was done.

1. Understand the Different Kinds of Referrers

There are two types of referrals in a referrals report — referring domains and individual referrals — and both are important. You'll want to analyze both metrics to get a complete understanding of your referral sources.

"Referring domains focus on which websites in aggregate are sending you visitors, and is useful for informing things like paid advertising efforts

"Referring domains focus on which websites in aggregate are sending you visitors, and is useful for informing things like paid advertising efforts," says Christopher Penn, vice president of marketing technology at SHIFT Communications. "If you see, for example, Mashable.com sending lots of traffic to you already, you may want to take out a campaign to advertise on Mashable to take advantage of an audience that is already interested in you." On the flipside, individual referrers point out what specific pages are driving traffic. "It's a useful way of measuring things like public relations efforts to see if an article that references your brand is bringing you a new audience," says Penn.

Referral reports are "the first place we look when we encounter unexpected spikes in traffic, as they allows us to quickly identify the source and the context for the spike," says Cathy Gribble, associate director of digital strategy at Team One. With that knowledge in hand, you can optimize traffic and continue to grow that audience.

2. Track Everything

Measuring your referrals isn't just about setting up campaigns, watching the numbers roll in, then deciding where to spend money to gain a bigger audience. You need to do some grunt work, or else your data might be vague and you won't know where to invest for your next campaign.
"There is often a measurement 'blind spot' when tracing the saliency of your digital paid media and your website," says Tony Clement, strategy director and head of data and analytics at Big Spaceship. Whether there's a lack of measurement planning or the tracking tags are stripped from the assets, there are several causes for cloudy referral information. "Not being able to identify which paid digital executions are working hardest from click-to-site conversion (vs. click-thru only) is potential revenue gone astray. Making sure that tracking codes are in place, and are firing under live testing is not a glamorous task, but well worth it."

3. Optimize for Social

The numbers are out and, unfortunately for most online retailers, social media isn't a huge driver of sales. But while social media isn't likely to convert customers, it still offers great value for brands.
Social media is an excellent way to increase quality visits, develop brand affinity and stay top of mind, which can eventually lead to conversion. That might seem like a lot of work and delayed gratification to get that one user to your end goal, but the payoff is well worth it. And in the meantime, you can optimize the channels that are most effective.
 

"With social media budgets increasing and more pressure to increase 'earned' value, understanding what type of social activity is acting as a traffic source can [help you] find opportunities for innovation

"With social media budgets increasing and more pressure to increase 'earned' value, understanding what type of social activity is acting as a traffic source can [help you] find opportunities for innovation," says Clement. "And through re-allocating small amounts of budget from your least effective source, you can enrich the social content that intentionally delivers quality visits."

At female-focused content site PureWow, a hefty spike in Pinterest referrals informed modifications to the editorial and design strategy, as well as long-term goals for the site.
"We pay close attention to referring domains. Like many women’s lifestyle publishers, Pinterest has vaulted in the last two years from a top-20 traffic source to a top-5 traffic source. But, unlike some other lifestyle publishers, PureWow sees incredible visitor quality from Pinterest, in terms of depth of visit, engagement and consistently low bounce rates," says Alexis Anderson, PureWow's director of marketing and partnerships. To cater to the Pinterest audience, PureWow has redesigned image specs to be more Pinterest-friendly ("balanced, squarish images over very tall and narrow") and placed "Pin It" buttons on every image or idea that might be shared.

4. Discover Partner Opportunities

Tracking your referrals doesn't just provide insight to your core audience and valuable ad spending channels, it can also help to discover potential partners who are aligned with your mission and overall goals.
"Cross-checking site referrals can be a worthwhile exercise, especially during campaign periods. You may be surprised by not only the type of sites that are referring traffic, but also the page context in which your site is referenced," says Clement. "This data can be useful to management, especially if you are looking for prospects for potential partnerships for media placements, sponsorships, events or even SEO authority."
Over time, as new platforms emerge, your referrals are bound to change. Monitoring these new referrers and amplifying them on your own channels can help your site traffic, brand awareness and conversion rates stay strong.
"We look at changes in referrers as we watch for new sources of traffic that we may want to leverage, such as an increase in referrers from a blog that has a positive posting about our products," says Gribble. "We would want to help boost that blog to amplify the positive references."
In all, keeping tabs on your referrals, both big and small, will point you in the right direction when it comes to efficient ad spend and time management as you cultivate an engaged digital audience and convert them into customers.

http://mashable.com/2013/11/27/referrals-metrics/

Boomers with Home-Based Businesses Learn to Prioritize Tasks

Just ask any Baby Boomer running a home-based business – after a while, one of the most difficult aspects is to decide “What to do next?” Everyday presents new challenges. Hence, it is imperative to also maintain a prioritized list of tasks that will directly benefit your business. This is how home-based businesses survive and grow.
I like to keep a spreadsheet list for each of my businesses, one that can be easily sorted by priority. Since I’m at an age where if I don’t write down my ”brilliant” insights, they quickly vanish, I carry a notebook at all times. There, I jot down tasks, thoughts and actions that pop into my mind and then transpose them to my spreadsheet lists.
My priorities are totally subjective. Sure, there are normal business activities that must be accomplished, such as shipping products to customers or completing a consulting report to meet a deadline. These bring in money and pay the bills. And of course they typically have the highest priority.
Then there are the “fun” things. In this category, I include items that are creative or strategic in nature. For instance:

• Reviewing my website to enhance search engine optimization.
• Exploring adjacent markets for my products and services.
• Figuring out how to grow sales 20 percent this year.
• Thinking of ways to make my business run smoother.
• Determining who can I talk to get ideas for my business or to be a sounding board.

You get the idea.
Prioritized lists are key to organizing time and being productive during the hours devoted to a home-based business each day. They help Boomers accomplish more while freeing up time for “play” to enjoy golf, family and social time, trips, gardening or simply reading a good book.
Every morning, I review my lists and set an agenda for the day. Based on how much time I want to work today, I decide which items on my list to pursue. Now, they may not be items of highest priority. Some days, I just feel like doing lower-priority stuff that I enjoy, BUT at least I’m accomplishing something beneficial to my business.
I’m sure none of this is new to you. Boomers have been making lists for years. This is how we became successful during our employment years. Operating a home-based business, however, takes the art of prioritized lists to a new level.

http://www.boomerhomebizadvice.com/2013/11/boomers-with-home-base-businesses-learn-to-prioritize-tasks/

 

Managing Your Time at the Home Office

In my practice, I've discovered that a majority of the people coming to me these days are working remotely from a home base. The economy, the Internet and social media have changed the way we approach work. Many welcome the opportunity to work from home to cut commuting and to be able to spend extra time in their personal life. But while the new wave of employers may be saving on desk space, are you really garnishing more free time?
Ask yourself: When do I clock in and clock out of my workday? Chances are you probably never actually do either of those things. The convenience of tablets and smart phones has changed the way the business day is structured. That 9-5 job can easily turn into working around the clock, in your pajamas, with very little patience or time for family or anything else.

I am up against this myself as I split my business between my metaphysical center and a home office. When I am at my home base, I strive to balance my days by applying some rules to arrange my time so it works for me, while I work for my paycheck. Consider the following as a different way to look at your day.
1. Keep a time chart of when you intend to start and end your actual work day and respect it.
2. Be dressed and ready to work at your desk and treat it as you would any sacred space you work in. Make those family and friends aware of when you work and provide them with the best times for socializing with you.
3. Keep your personal day separate from your business day. If you use social media, focus on business tweeting and posting until after hours.
4. Be sure to take your lunchtimes and break times and do not skip them. Make sure they take you away from the computer screens and the work environment. Instead of looking at a virtual tree, get out and up and into nature, or open a window and gaze at the energy of the real one in front of you.
5. Once you clock out of your day, use your off time by actually being away from your computer. No matter whom you are with or where you are, it's important to actually focus on that person and that place.
By structuring your work day so that you are clocking in and out, you are opening yourself up to a more productive lifestyle and, ultimately, more free time to spend the way you wish.

http://www.huffingtonpost.com/linda-lauren/working-at-home_b_4273714.html

Working from home with young children

More and more of us are working at home these days due to the restrictively high cost of childcare – and a need for more flexible hours.

Working from home is a great way to fit your career around looking after your kids, but it's a lot easier when your children are at school. So how can you manage things when they're really small?

Remember you are doing two jobs

You're working and being a mum – two important jobs – so schedule things accordingly. "If you have small children at home with you, things will take longer to complete, so set realistic deadlines to avoid disappointing your boss or letting down your team", advises Kristen Harding, childcare expert at Tinies, the UK's leading childcare company and nanny agency network.

Create a workspace

Even if you don't have a home office, set aside a corner of the room that you can use as 'your space', while still keeping an eye on what the children are up to. "Having your own space will help you feel more secure in your role, but being able to glance up frequently will help you feel more at ease," says Kristen.

Be organised

It's all about planning when you're a WAHM (Work At Home Mum). "Plan meals in advance, shop online and make it all as easy as you can" advises Personal Development Coach Cheryl Goldenberg of The Pickle Shed, who specialises in happy working mothers. "Plan the day, too – but be prepared to change the plan along the way! Think about what the kids will be doing while you're working and make sure everything they need is in the right place".

Have a working day

You might not be going to an office, but it's important to create a working day for yourself. "Dress for work so your brain knows what mode it's in", suggests Cheryl. "Then, when you're finished, leave your home office or workspace at 5pm and find a way to draw a line between work and home – get changed into 'home' clothes, go for a run, turn up the music...". Do whatever it takes to help you switch off!

Communicate with your partner

Talk to your other half and important people in your family such as grandparents. "Be open about how easy or hard you are finding it working from home", says Kristen. "Do you need help? What would help lighten the load? Remember only you know how you're managing: don't expect others to be able to read your mind."

Create a back-up plan

What will happen if your work throws you a curve ball? "Have a back-up plan in place for when you have a last minute meeting, or an urgent deadline", suggests Kristen. "Things don't always run smoothly but if you prepare for worst case scenarios, then every day is a lot less bumpy! A childcare website like Emergency Childcare is an essential for your SOS contact list."

Look after yourself

You need to be on the best possible form – physically and emotionally – to manage working from home. "If you fall apart then everything around you does the same", warns Cheryl. "Work out what it takes to keep you feeling fresh and schedule it into your diary. Connect with other mums and dads working from home, as isolation saps confidence. And find new places to work in child-free moments to refresh creativity – your local library, a coffee shop etc."

Try and prioritise

It's vital to set aside quiet time for the tasks that need greater concentration. "This might mean arranging play dates with other working parents so that you can have a few hours of total quiet, or arranging your work around nap times", Kristen says. "And remember, letting your kids have quiet times and learn to play amongst themselves are important parts of growing up – so you don't have to entertain them all the time!"

Don't be hard on yourself

Just because you do your work at home, it doesn't make it any less important, so talk about what you do to your children and partner. "Show the family what 'Mummy's Work' means – to help them to understand what you're doing and why", suggests Cheryl.

And remember, it's never going to go smoothly all the time. "If you have a bad day, accept it and start again tomorrow!"

http://www.parentdish.co.uk/family/working-from-home-with-young-children/

Does What You Wear Matter When You Work From Home

Switching from working at an office to working from home is a pretty big change. When I made the switch, I particularly missed my coworkers, the 10-6 structure, and the soda machine, but the biggest difference was definitely my wardrobe. Does it matter what you wear when you're working from home?
At first glance it seems like the answer should be a resounding, “no.” With no one to see me, whatever clothes I put on were just for me, and whatever neighbor could see me through my home-office window. As far as I could tell, there was no practical reason to put on my office drag when nobody would see me. I could stay in my pajamas all day if I wanted.
But while idea of perfect, 24-hour comfort is appealing, what a person wears can affect the way they feel, which in turn can affect job performance. Maybe I really was going to have to wear smart shoes and an uncomfortable bra to successfully monitor Twitter and conduct Skype calls. The only way to know for sure was to play Goldilocks and try all my options to see which ones worked best.

Office ClothesMy experiment began with the full Office Lady outfit, which was a complete non-starter. I made it about 10 minutes before realizing high heels do not work at a standing desk and kicked them off. (That’s also right about when I realized that standing on my yoga mat made my standing desk experience much more pleasant.) Pantyhose and a pencil skirt always seemed perfectly comfortable at the office, but in my apartment they suddenly felt distractingly uncomfortable. That outfit was supposed to get a week of testing, but I gave it up after a day and a half.

PajamasWorking in pajamas was much more fun, but it did make me wish I had more sets of cute, matching pajamas like Zooey Deschanel on The New Girl. As long as I was clean and tidy, I did not notice an appreciable decrease in productivity between wearing pajamas and wearing my office garb. Personally, I think I was more productive because I wasn't fussing with tights or wandering skirts all day.
I didn't like wearing the pajamas I had slept in, though; that was just a step too far into sloppiness for me. Getting up and putting on a new set of pajamas for work was much better. I highly recommend it.

Casual ClothesBetween those two is the middle option of wearing comfortable, casual clothes like jeans and a comfy sweater. That was pretty much as comfortable and productive as wearing pajamas, with the added benefit of not being embarrassing on the rare occasions someone dropped by.
Having committed myself to wearing either regular house clothes or clean pajamas during work, I asked some other work-from-home types about their preferred options. I expected the answers to run the gamut, but of the eight home-office workers who responded, all but two said they wore pajamas or pajama-type clothes to work unless they expected to have to meet people. Of the two holdouts, one wore jeans and a hoodie, and the other said he started the day in pajamas and changed to jeans and a T-shirt around lunchtime. Nobody wore shoes.
When you do your job from home, do you find that what you wear makes a difference in your work?

http://www.apartmenttherapy.com/does-what-you-wear-matter-when-you-work-from-home-197194

Are Retargeting Ads the Future of Online Advertising.

Twitter made headlines in recent months after announcing that it’s going to support retargeting ads. Following Facebook’s lead, Twitter will experiment with using people’s behavior to tailor ads on their network. If the two biggest social networks are doing it, then retargeting ads must be the future of online advertising, right? They have been embraced by the marketing industry and many e-commerce websites, so retargeting ads seem to have a place in the future of online advertising. Here’s what you need to know about retargeting ads, and why you should consider them for your next campaign:
What are Retargeting Ads
Retargeting ads are banner ads on other sites, specifically shown to people who visited your site previously but didn’t buy. Only 2% of web visitors are ready to buy when they visit your site, so the idea is to remain fresh with the other 98% by tracking their behavior and presenting ads when they surf other websites so they’ll come back to your site when they are ready to make a purchase. Some companies have had great success with this strategy. Consumer-package goods company Kimberly-Clark reports that its retargeting ads have a conversion rate between 50-60 percent.
Unlike regular banner ads, retargeting ads are measured in two ways: click-through conversions and view-through conversions. Below are the definitions of both measurements, according to Moz.

• Click-through conversions are any conversions that happen as a direct result of someone clicking a retargeting ad they were served.
• View-through conversions are like assists. They are conversions that are attributed to another channel, like Google AdWords, but these people were at one point served a retargeting ad before that. Another example of this would be someone who saw the retargeting ad, but went back to the website on their own and made a purchase.

How Retargeting Ads Can Help Your Business
Retargeting ads are different from banner ads, and can be helpful to your business because of the better conversion rates. Although Kimberly-Clark is seeing 50-60 percent conversion rates on its retargeting ads, the average for them is .7%. It doesn’t seem like much, but the average conversion rate for a normal banner ad is just .07%, so retargeting ads have 10 times the conversion rate of a normal banner ad!
One reason why retargeting ads have a better conversion rate is because they can be tailored to the visitor, and even more specifically than just showing ads to people who have been on your site before.. For example, visitors can be segmented by what they were browsing. If you ran an online clothing store, people who looked at shirts could be shown different ads from those that looked at pants, so that the retargeting ads are much more relevant to the individual. This segmentation can also include a time factor, where someone searching for travel or concert tickets needs to be retargeted immediately, while someone looking for a new suit can be retargeted later.
Another reason why retargeting ads work better than display ads is because they are reaching people who have already had an experience with your brand, whether that experience is passive interest in your product, a strong intention to purchase a product in your category, or somewhere in between. In this case, retargeting ads can be used to move your visitors through the buying process and to get them closer to making the purchasing decision. Each stage would use a different message or piece of content in the retargeting ad. The person with a passive interest doesn’t want a coupon or a demo, while the person that already knows about your company and is strongly considering hiring you as a provider doesn’t need an ad explaining who you are and what you offer.
Don’t Rely on Retargeting Ads, However
The numbers show that retargeting ads work well for businesses, but they also shows that the idea of retargeting ads doesn’t sit well with consumers. Unless the consumer understands the marketing aspect of it, the process feels invasive as a brand suddenly follows them all over the Internet, showing them ads for the exact same items they browsed through on the company’s website. And it’s the brand that will pay the price for being persistent and pesky, not the third-party ad companies who serve the ads in the first place. The ads can be even more bothersome if the consumer didn’t even put anything in a shopping cart and just was window-shopping online. “Ad fatigue,” as this phenomenon is called, can sometimes be solved by limiting the number of ad impressions a visitor sees per day, but simply reducing their exposure might not be enough for some of the most sensitive consumers.
Overall, retargeting ads are a way to take your banner advertising to the next level of segmentation and specificity. They can reach people in a way that regular banner advertising can’t. When used appropriately, they can lead to a substantial increase in sales. They aren’t necessarily the future of online marketing for everyone, but for the right companies they could be an effective new addition to your marketing strategy.

http://www.business2community.com/online-marketing/retargeting-ads-future-online-advertising-0683163#BCsu8XJbLpEKOgOp.99

Four important online marketing trends for 2014

Greg Schwartz outlines four important trends for online marketing going into 2014.

In this highly competitive world, achieving any marketing success depend hugely on responding to cultural and consumer trends. Internet marketing is constantly evolving. Keeping up with web design and social media trends can only prevent your website from dropping down the search engine ranks.
Many companies face a dilemma today as there are so many trends introduced to promote and manage the products online. However, a basic market research can provide you a clear understanding of future direction of product or service platform. It’s a time where you can build your own crowd and increase the sales without paying the mass media gate keepers.
Some of the hottest trends that will continue to dominate this niche in 2014 are as follows:

1. Content Marketing continue to rule:  A valuable content through a variety of channels has always helped companies to establish authority and to gain trust with consumers. This includes relevant industry information that provides insight or entertainment to an audience. A strategy for high quality content makes the difference between appearing on Google’s page one review and disappearing from your customer’s view.  Indeed, it is the foundation of all digital marketing and this is the reason why people read, view and share.

2. Social Media Marketing will be bigger than ever: Social media platforms like Facebook and Twitter have attained a cult status. Millions of users subscribe these sites on daily basis. Smart marketers will optimize the power of social media platforms to generate more business in 2014.
However, it is also realized that promoting brand on social media sites is extremely complex. You need to invest a considerable amount of time to get the most from your campaigns. A research report indicates that marketers who spend 40 hours or more for social media marketing carry out their campaigns strongly through You Tube, Google+, Pinterest and Instagram. Also, forum marketing has decreased to 16% this year.

3. Mobile Friendly Content will be necessity: The moment when every business thought their web design was finally perfect, all the users went mobile. The rapid rise of smart phones and tablets led many marketing managers to develop a mobile friendly content. It is predicted that mobile browsing will soon overtake desktop computers and laptops as the most common way to search and buy products online. If mobile users are your target, make sure you have put most eye-catching headlines or images at the top of the page. Remember, people want pages to load quickly and they don’t like to scroll around to find information they need. By having a responsive website, you can grab the attention of the viewers and to stop them at your page.

4. Image-Based Content: Due to the increasing number of advertisements, it is extremely important to make content more easy and digestible. Ever if you have looked at social media sites like Buzzfeed and Pinterest, you might have noticed the viral potential of their image-based content. Even blog posts that receive most social shares have the same characteristic. They place the pictures in a good way to break the content up and emphasize certain points. Hence, it’s pretty clear that incorporating images is beneficial to a marketing campaign.

Author’s Bio: Gregg Schwartz is an accomplished Internet marketer for the past decade. He helps many businesses to increase their revenue by search engine optimization and lead generation services. He continues to find new and innovative ways to earn money from Internet enterprises.

http://www.businessreviewusa.com/marketing/web/four-important-online-marketing-trends-for-2014

Why You Shouldn't Say "You're Welcome

The script is so deeply ingrained that you don’t even need to think about it. When you do a favor, and someone says “thank you,” the automatic response is “you’re welcome.” It’s a basic rule of politeness, and it signals that you accept the expression of gratitude—or that you were happy to help.
But according to one leading psychologist, this isn’t the best choice of words. After four decades of studying persuasion, Influence author Robert Cialdini has come to see “you’re welcome” as a missed opportunity. “There is a moment of power that we are all afforded as soon as someone has said ‘thank you,’” Cialdini explains. To capitalize on this power, he recommends an unconventional reply:
“I know you’d do the same for me.”
There are at least three potential advantages of this response. First, it conveys that we have the type of relationship where we can ask each other for favors and help each other without keeping score. Second, it communicates confidence that you’re the kind of person who’s willing to help others. Third, it activates the norm of reciprocity, making sure that you feel obligated to pay the favor back in the future.
As Guy Kawasaki writes in Enchantment, “Cialdini’s phrase tells the person who received your favor that someday you may need help, too, and it also signals to the person that you believe she is honorable and someone who will reciprocate. If this is the spirit in which you’re saying it, your response is far more enchanting than the perfunctory ‘You’re welcome.’ ”
Although the logic is compelling, and I’m a longtime admirer of Cialdini’s work, I’ve never felt comfortable saying this phrase out loud. At first I thought I was too attached to politeness rules. How could I leave a “thank you” just hanging in the air without the proper acknowledgment? Awkward.
That explanation fell apart, though, when I realized I could just combine politeness with Cialidni’s response: “You’re welcome—I was happy to do it. I know you’d do the same for me.”
It didn’t change my mind. The response still left a bad taste in my mouth. Eventually, I realized the problem was the subtle appeal to reciprocity. There’s nothing wrong with trading favors or asking others to repay the help you’ve given, but when I chose to help people, I wanted to do it without strings attached. I didn’t want to leave them feeling like they owed me. So I stuck with the familiar, banal “you’re welcome,” which was mildly dissatisfying. Why do we utter this strange phrase?
In English, it’s a relatively new arrival. Over the past century, “you’re welcome” has evolved to connote that it’s my pleasure to help you or “you are welcome to my help,” which we tend to say more directly in other languages like Spanish and French (“the pleasure is mine,” “it was nothing,” “no problem”). Is there a better alternative?
I stumbled upon an answer after meeting Adam Rifkin, a serial entrepreneur who was named Fortune’s best networker. He goes out of his way to help a staggering number of people, doing countless five-minute favors—making introductions, giving feedback, and recommending and recognizing others. After Rifkin does you a favor, it’s common for him to reach out and ask for your help in return.
At first, it seems like he’s just following the norm of reciprocity: since he helped you, you owe him. But there’s a twist: he doesn’t ask you to help him. Instead, he asks you to help him help someone else.
Rifkin is more concerned about people paying it forward than paying it back. In his view, every favor that he does is an opportunity to encourage other people to act more generously. That way, a broader range of people can benefit from his contributions.
After watching Rifkin in action, it dawned on me that Cialdini’s line could be adapted. Instead of “I know you’d do the same for me,” how about this response?
“I know you’ll do the same for someone else.”
Just like Cialdini’s reply, it affirms your character as a person who’s happy to be helpful. Unlike his version, it doesn’t deliver the implicit message that you’re indebted to me, and I’m waiting for you to repay it.
It’s just a sentence, but the underlying values have the potential to fundamentally change the way that people interact. In traditional direct reciprocity, people trade favors back and forth in pairs. In contrast, Rifkin’s approach is called generalized reciprocity. As described by political scientist Robert Putnam in Bowling Alone, “I’ll do this for you without expecting anything specific back from you, in the confident expectation that someone else will do something for me down the road.”
If you follow this approach, when you really need help, you have access to a broader range of potential givers. If you stick to direct reciprocity, you can only ask people you’ve helped in the past or might be able to help in the future. In generalized reciprocity, you can extend your request to a wider network: since you’ve given without strings attached, other people are more inclined to do the same. In fact, social scientists James Fowler and Nicholas Christakis have conducted experiments showing that acts of giving often spread “up to three degrees of separation (from person to person to person).”
So next time someone expresses appreciation for your help, it might be worth stretching beyond politeness to ask them to pay it forward. I know you’ll do that for someone else.
By Adam Grant.

http://www.linkedin.com/today/post/article/20131112175357-69244073-why-you-shouldn-t-say-you-re-welcome?trk=tod-home-art-list-large_0

How to Productively Work From Home

With the internet allowing modern age business owners to run their operations from just about anywhere in the world, many are choosing to run their business entirely out of their house. Those who choose to forego the office and instead work from the comforts of home need to learn to manage their daily schedules in a manner that will keep productivity at a maximum.
Organize an At-Home Office
Aside from the tax benefits that some at-home business owners are entitled to, creating a space in your home that is specifically for work has advantages for your mental health as well. Creating a space in your home that can function as your office will allow your brain to transition into work mode and allow you to focus without the distractions of the television and other domestic chores that may call your name when spending time at home. While it may seem tempting, simply waking up and pulling your lap top into bed with you is not the recipe for a productive work day.
Set Your Daily Work Hours
It’s important to make a distinction between the time you spend working at home and your personal time at home. Making sure that you stop dealing with work and start spending time with your friends and family during the evenings is beneficial for your own mental health. By setting specific daily work hours, your associates will know which times they can contact you via phone or email. Putting down your laptop at 5pm and leaving it until the next morning will ultimately make you more productive during your set work hours.
Take Advantage of LinkedIn
Being active on LinkedIn is a great way to make sure that your face is recognizable to your business associates as they will not be seeing you around the office.  LinkedIn is the preferred social network for business networking as it is a strictly professional network where experts share articles with others in their industry. Unless you’ve built a personal relationship with a business associate, connecting on LinkedIn is the most appropriate social network to use that can still keep your personal and professional life separate.
By Brendon Pack.

http://www.webwire.com/ViewPressRel.asp?aId=182405#.UnvIgttFDIU

Google Study Reveals Internet is Top Choice Among Shoppers this Holiday Season

The internet will be a top resource for many shoppers this holiday season,  smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal, according to a recent study conducted by Google.
This holiday season,  89% of shoppers plan to use the internet for holiday shopping.  Seventy-nine percent of  shoppers consider the internet the most useful resource for holiday shopping.
Three in four of shoppers say online research will help them decide which gifts and brands they’ll buy this holidays season. Online research will influence brands bought (76%),  retailers shopped (76%)  and type of gift (77%).
According to Google 2013 Holiday Shopping Intentions study,  online ads will influence holiday shoppers more than television.  Display ads, email offers and search ads as a whole influence more than television.  Six in 10 shoppers will pay attention to search ads and one in three will pay attention to video ads.
What are shoppers using this holiday season to help them shop online?  The study revealed more shoppers will use  a smartphone to help with their online shopping.  In fact, 41% of all adult shoppers will use a smartphone for their holiday shopping which is seeing a 17% increase from last year.
Seventy-six percent of smartphone owners will use their smartphones for holiday shopping, according to the study.  One in four smartphone owners plan to make a holiday purchase on their smartphone, which is up 21% from last year.
Google expects mobile shopping to increase on traditional in-store shopping days – weekends,  especially the one between Black Friday and Cyber Monday.
The study shows that 53% of smartphone shoppers will use their device to help with ecommerce shopping,  an increase from 46% last year and 53% of shoppers will use their smartphone while in the store.
This holiday shopping the Google study revealed that cross-screen shopping will be huge.  Eighty percent of shoppers will use more than one device at once while holiday shopping and 84% will start gift shopping on one device and finish on another.
This year mobile holiday shopping is being driven by millennials, according to the study.  Eighty-eight percent of millennial smartphone owners will use their devices for holiday shopping, a jump from 67% last year.  Thirty-one percent of millennial smartphone owners plan to make a holiday purchase on their smartphone, a jump from 17% of adults last year.
Shopping for the holiday season has begun early this year, according to the study.  Shopping for the holiday season, the study revealed began before Halloween.  Half of shoppers will research before Thanksgiving weekend and 60% will purchase that weekend.
It’s all about the bargains this year , 81% of shoppers will rely on discounts and 76% will take advantage of free shipping and 60% of shoppers will act on purchase incentives.

http://multichannelmerchant.com/marketing/google-study-reveals-internet-is-top-choice-among-shoppers-this-holiday-season-05112013/