Boomers with Home-Based Businesses Learn to Prioritize Tasks

Just ask any Baby Boomer running a home-based business – after a while, one of the most difficult aspects is to decide “What to do next?” Everyday presents new challenges. Hence, it is imperative to also maintain a prioritized list of tasks that will directly benefit your business. This is how home-based businesses survive and grow.
I like to keep a spreadsheet list for each of my businesses, one that can be easily sorted by priority. Since I’m at an age where if I don’t write down my ”brilliant” insights, they quickly vanish, I carry a notebook at all times. There, I jot down tasks, thoughts and actions that pop into my mind and then transpose them to my spreadsheet lists.
My priorities are totally subjective. Sure, there are normal business activities that must be accomplished, such as shipping products to customers or completing a consulting report to meet a deadline. These bring in money and pay the bills. And of course they typically have the highest priority.
Then there are the “fun” things. In this category, I include items that are creative or strategic in nature. For instance:

• Reviewing my website to enhance search engine optimization.
• Exploring adjacent markets for my products and services.
• Figuring out how to grow sales 20 percent this year.
• Thinking of ways to make my business run smoother.
• Determining who can I talk to get ideas for my business or to be a sounding board.

You get the idea.
Prioritized lists are key to organizing time and being productive during the hours devoted to a home-based business each day. They help Boomers accomplish more while freeing up time for “play” to enjoy golf, family and social time, trips, gardening or simply reading a good book.
Every morning, I review my lists and set an agenda for the day. Based on how much time I want to work today, I decide which items on my list to pursue. Now, they may not be items of highest priority. Some days, I just feel like doing lower-priority stuff that I enjoy, BUT at least I’m accomplishing something beneficial to my business.
I’m sure none of this is new to you. Boomers have been making lists for years. This is how we became successful during our employment years. Operating a home-based business, however, takes the art of prioritized lists to a new level.

http://www.boomerhomebizadvice.com/2013/11/boomers-with-home-base-businesses-learn-to-prioritize-tasks/

 

Working from home with young children

More and more of us are working at home these days due to the restrictively high cost of childcare – and a need for more flexible hours.

Working from home is a great way to fit your career around looking after your kids, but it's a lot easier when your children are at school. So how can you manage things when they're really small?

Remember you are doing two jobs

You're working and being a mum – two important jobs – so schedule things accordingly. "If you have small children at home with you, things will take longer to complete, so set realistic deadlines to avoid disappointing your boss or letting down your team", advises Kristen Harding, childcare expert at Tinies, the UK's leading childcare company and nanny agency network.

Create a workspace

Even if you don't have a home office, set aside a corner of the room that you can use as 'your space', while still keeping an eye on what the children are up to. "Having your own space will help you feel more secure in your role, but being able to glance up frequently will help you feel more at ease," says Kristen.

Be organised

It's all about planning when you're a WAHM (Work At Home Mum). "Plan meals in advance, shop online and make it all as easy as you can" advises Personal Development Coach Cheryl Goldenberg of The Pickle Shed, who specialises in happy working mothers. "Plan the day, too – but be prepared to change the plan along the way! Think about what the kids will be doing while you're working and make sure everything they need is in the right place".

Have a working day

You might not be going to an office, but it's important to create a working day for yourself. "Dress for work so your brain knows what mode it's in", suggests Cheryl. "Then, when you're finished, leave your home office or workspace at 5pm and find a way to draw a line between work and home – get changed into 'home' clothes, go for a run, turn up the music...". Do whatever it takes to help you switch off!

Communicate with your partner

Talk to your other half and important people in your family such as grandparents. "Be open about how easy or hard you are finding it working from home", says Kristen. "Do you need help? What would help lighten the load? Remember only you know how you're managing: don't expect others to be able to read your mind."

Create a back-up plan

What will happen if your work throws you a curve ball? "Have a back-up plan in place for when you have a last minute meeting, or an urgent deadline", suggests Kristen. "Things don't always run smoothly but if you prepare for worst case scenarios, then every day is a lot less bumpy! A childcare website like Emergency Childcare is an essential for your SOS contact list."

Look after yourself

You need to be on the best possible form – physically and emotionally – to manage working from home. "If you fall apart then everything around you does the same", warns Cheryl. "Work out what it takes to keep you feeling fresh and schedule it into your diary. Connect with other mums and dads working from home, as isolation saps confidence. And find new places to work in child-free moments to refresh creativity – your local library, a coffee shop etc."

Try and prioritise

It's vital to set aside quiet time for the tasks that need greater concentration. "This might mean arranging play dates with other working parents so that you can have a few hours of total quiet, or arranging your work around nap times", Kristen says. "And remember, letting your kids have quiet times and learn to play amongst themselves are important parts of growing up – so you don't have to entertain them all the time!"

Don't be hard on yourself

Just because you do your work at home, it doesn't make it any less important, so talk about what you do to your children and partner. "Show the family what 'Mummy's Work' means – to help them to understand what you're doing and why", suggests Cheryl.

And remember, it's never going to go smoothly all the time. "If you have a bad day, accept it and start again tomorrow!"

http://www.parentdish.co.uk/family/working-from-home-with-young-children/

Does What You Wear Matter When You Work From Home

Switching from working at an office to working from home is a pretty big change. When I made the switch, I particularly missed my coworkers, the 10-6 structure, and the soda machine, but the biggest difference was definitely my wardrobe. Does it matter what you wear when you're working from home?
At first glance it seems like the answer should be a resounding, “no.” With no one to see me, whatever clothes I put on were just for me, and whatever neighbor could see me through my home-office window. As far as I could tell, there was no practical reason to put on my office drag when nobody would see me. I could stay in my pajamas all day if I wanted.
But while idea of perfect, 24-hour comfort is appealing, what a person wears can affect the way they feel, which in turn can affect job performance. Maybe I really was going to have to wear smart shoes and an uncomfortable bra to successfully monitor Twitter and conduct Skype calls. The only way to know for sure was to play Goldilocks and try all my options to see which ones worked best.

Office ClothesMy experiment began with the full Office Lady outfit, which was a complete non-starter. I made it about 10 minutes before realizing high heels do not work at a standing desk and kicked them off. (That’s also right about when I realized that standing on my yoga mat made my standing desk experience much more pleasant.) Pantyhose and a pencil skirt always seemed perfectly comfortable at the office, but in my apartment they suddenly felt distractingly uncomfortable. That outfit was supposed to get a week of testing, but I gave it up after a day and a half.

PajamasWorking in pajamas was much more fun, but it did make me wish I had more sets of cute, matching pajamas like Zooey Deschanel on The New Girl. As long as I was clean and tidy, I did not notice an appreciable decrease in productivity between wearing pajamas and wearing my office garb. Personally, I think I was more productive because I wasn't fussing with tights or wandering skirts all day.
I didn't like wearing the pajamas I had slept in, though; that was just a step too far into sloppiness for me. Getting up and putting on a new set of pajamas for work was much better. I highly recommend it.

Casual ClothesBetween those two is the middle option of wearing comfortable, casual clothes like jeans and a comfy sweater. That was pretty much as comfortable and productive as wearing pajamas, with the added benefit of not being embarrassing on the rare occasions someone dropped by.
Having committed myself to wearing either regular house clothes or clean pajamas during work, I asked some other work-from-home types about their preferred options. I expected the answers to run the gamut, but of the eight home-office workers who responded, all but two said they wore pajamas or pajama-type clothes to work unless they expected to have to meet people. Of the two holdouts, one wore jeans and a hoodie, and the other said he started the day in pajamas and changed to jeans and a T-shirt around lunchtime. Nobody wore shoes.
When you do your job from home, do you find that what you wear makes a difference in your work?

http://www.apartmenttherapy.com/does-what-you-wear-matter-when-you-work-from-home-197194

Four important online marketing trends for 2014

Greg Schwartz outlines four important trends for online marketing going into 2014.

In this highly competitive world, achieving any marketing success depend hugely on responding to cultural and consumer trends. Internet marketing is constantly evolving. Keeping up with web design and social media trends can only prevent your website from dropping down the search engine ranks.
Many companies face a dilemma today as there are so many trends introduced to promote and manage the products online. However, a basic market research can provide you a clear understanding of future direction of product or service platform. It’s a time where you can build your own crowd and increase the sales without paying the mass media gate keepers.
Some of the hottest trends that will continue to dominate this niche in 2014 are as follows:

1. Content Marketing continue to rule:  A valuable content through a variety of channels has always helped companies to establish authority and to gain trust with consumers. This includes relevant industry information that provides insight or entertainment to an audience. A strategy for high quality content makes the difference between appearing on Google’s page one review and disappearing from your customer’s view.  Indeed, it is the foundation of all digital marketing and this is the reason why people read, view and share.

2. Social Media Marketing will be bigger than ever: Social media platforms like Facebook and Twitter have attained a cult status. Millions of users subscribe these sites on daily basis. Smart marketers will optimize the power of social media platforms to generate more business in 2014.
However, it is also realized that promoting brand on social media sites is extremely complex. You need to invest a considerable amount of time to get the most from your campaigns. A research report indicates that marketers who spend 40 hours or more for social media marketing carry out their campaigns strongly through You Tube, Google+, Pinterest and Instagram. Also, forum marketing has decreased to 16% this year.

3. Mobile Friendly Content will be necessity: The moment when every business thought their web design was finally perfect, all the users went mobile. The rapid rise of smart phones and tablets led many marketing managers to develop a mobile friendly content. It is predicted that mobile browsing will soon overtake desktop computers and laptops as the most common way to search and buy products online. If mobile users are your target, make sure you have put most eye-catching headlines or images at the top of the page. Remember, people want pages to load quickly and they don’t like to scroll around to find information they need. By having a responsive website, you can grab the attention of the viewers and to stop them at your page.

4. Image-Based Content: Due to the increasing number of advertisements, it is extremely important to make content more easy and digestible. Ever if you have looked at social media sites like Buzzfeed and Pinterest, you might have noticed the viral potential of their image-based content. Even blog posts that receive most social shares have the same characteristic. They place the pictures in a good way to break the content up and emphasize certain points. Hence, it’s pretty clear that incorporating images is beneficial to a marketing campaign.

Author’s Bio: Gregg Schwartz is an accomplished Internet marketer for the past decade. He helps many businesses to increase their revenue by search engine optimization and lead generation services. He continues to find new and innovative ways to earn money from Internet enterprises.

http://www.businessreviewusa.com/marketing/web/four-important-online-marketing-trends-for-2014

The other side of working from home

"You are so lucky," grumbled an acquaintance at a party. "No commute, no boss, no office politics. I would love to lounge around in pyjamas and work when I want and how I want." "It is not that easy," I protested but he was carried away by his own misery and refused to believe me. I work from home. The key word is WORK but what seems to stand out is home. It seems enviable to many, especially the men who are denizens of the corporate world. Working from home conjures up images of leisure, freedom and flexibility. You don't have to get up to an alarm and rush around getting ready, gobble up a hurried breakfast and brace yourself for the traffic. Instead, you can take your morning breath to the computer which will not complain about your hygiene or dress sense. Shower in the afternoon, if you feel like a shower at all. And when you need a break, just shout out to the spouse/servant who brings a hot cup of tea made just the way you like, along with some fresh pakodas. What's not to like? When I decided to quit a full time job and become a consultant and a writer, I believed that working from home would be a blessing- the ideal solution that would let me work at my time, be with my daughter and keep a gentle eye on the goings on in the household. I saw myself deftly juggling a rolling pin and rolodex, seamlessly switching from the key board to the blackboard. Ours is a small household of 4 including my full time help who is the cook and housekeeper. I could easily manage. I don't cook or clean. I do have some flexibility and freedom. Yet working from home requires truckloads of discipline, oodles of self motivation and nerves of steel. I can recall a day last week when I thought I would have a productive day at work. A typical day when I am not in a workshop or client site begins at 6.30 in the morning when I get up to send my daughter off to school. The husband and I have a brief chat on the plan for the day and he leaves for office. I do my yoga and/or walk, breakfast, shower and move to the study which doubles up as my place of work. I have plans for this day. I need to complete a proposal to a client, attend a conference call , send a couple of emails and write at least 500 words for an article. So far, so good. At 10.30 a.m,I switch on my laptop and start with the proposal." Didi, Colin nahin hai." my cleaning maid pokes her head in. I make a note in my list of Things to Do. I remember that she had not dusted the sideboard. I notice a stray cobweb. Instructions are given.Back to proposal. The intercom rings. I rush to the phone and pick it up only to have it disconnected. Where is the maid and why is she not picking up the phone. Just as I settle down again, it rings again. I ignore it.My housekeeper announces that someone is coming with a parcel. Turns out to be a courier with my husband's credit card. I am asked to produce identification to receive the credit card. I manage to get type up something on the design of a workshop that I am proposing. My mobile pings. It is already the time for my call."Didi, gas khatam hua," says the help. 5 minutes to the call. I tell her to change the cylinder. It is stuck she says. We push and pull and fix the thing togetherI get on the conference call. In the middle of the call, the maid enters and gesticulates wildly. She holds her nose and makes some gagging sounds. Something is not right. I can't focus on the call. Finally, I am done.I rush out to discover that there is a leakage of some sort from the gas cylinder. The kitchen smells of LPG. There is a defect in the new cylinder. She is in the middle of cooking and we are out of fuel. I call some neighbours and someone kindly offers me her spare cylinder. I call the Gas agency but no one picks up. I make a note in my Things to do.The cleaning maid comes in to tell me that she is leaving. She wants a day off. No, I almost shout. You take too many holidays. It is my son's school meeting she says. They have called the parents. Her husband is quite useless in this matter. I negotiate for a late arrival. She will try, she says , making no promises. I relent, one working mom to another. Back to proposal. Is it already lunch time?I get into my wannabe Multitasking avatar. I am halfway through lunch and The Lowland. The Lindt chocolate in my fridge beckons. I ignore it until it becomes an insistent shrill summon. The book is interesting. I continue with a few chapters after lunch. Surely, I deserve a break of half an hour. I promise to myself that I will finish my proposal today. I still have time.2.30 p.m. I go to the bus stop to pick up my daughter. We discuss what happened in school. We have Bio test tomorrow she says. And there is some Hindi project. Something needs to be researched and written about Chanakya. I think school is a great institution but I have my reservations about homework. Especially the kind that makes the parent work at home.Start reading Bio. I will finish my work and we will revise. I check my mails and see that there are two new ones that need to be answered.My daughter comes in to negotiate. I will study Bio and you can research my project, she starts. No way. I have too much work to do. We discuss what she can write about Chanakya. One thing at a time, I insist. Finish Bio and then we will do Hindi. I need to finish the proposal. I notice an email reminder for my credit card payment .I add it to my Things to do.I get an unexpected call from a client. She wants to discuss the dates for a workshop that had been planned for the month. They may need to change it. As we discuss options, my daughter mouths something to me. I shoo her away and try to shut the door. She glares at me and marches off. The maid shouts from the kitchen- something about jeera or Kheera . I ignore her. Finally I finish my call and step out- Can't I even talk for a few minutes in peace, I say but no one cares to respond.My daughter looks at me accusingly. You forgot. I told you the light in my room wasn't working. Now I can't study. Damn. Didn't I put it in my Things to Do. I call the electrician.I reconfirm dinner menu and give the maid money to buy cucumber for the salad from the shop in our condominium complex. I check on the state of bread and eggs and find we need to replenish that too. Why does she tell me these things at the last moment?Is it evening already? I have to make the last page of the proposal. I have to check the research on Chanakya. Why do 12 year olds need to write about Chanakya in Hindi? Why do they also need a printout of a picture which can be seen anytime on Google Images? I open up the Google Hindi website on Chanakya and toggle between that and my proposal. In the meantime, I am also giving my daughter some questions to answer in Bio. My husband calls and asks if I have paid the electricity bill due three days back. Pay it yourself, I want to shout. I make a mental note to make an actual note in my Things to Do.Is it dinner time already? My husband is home. Horrible day, Terrible traffic he says. You are so lucky you don't have to go out to work everyday! I glare at him. We do dinner. I am almost done with the proposal. I tuck my daughter into bed. It is only 10.15 p.m and I feel terribly sleepy. I drag myself back to the computer and send off the proposal. I still have the article to write but my brain has gone into deep freeze. I can't get a word out. I read a few pending emails.I shut down the machine and decide to go to bed. My husband is checking Facebook. Other people seem to have interesting things to do and say. What did you do today? He asks. I rack my brain. I finally sent off that proposal to ABC, I say. That's it? That's all you did the whole day, his look says but he wisely restricts it to a 'Uh uh.'Another day of work has gone by. My Things to Do list has grown exponentially. I shouldn't complain. I know I have to be more disciplined, more assertive, more focused, more tenacious. Some day, I will get there. Someday I will also get myself a little office-away from home.

 http://ibnlive.in.com/blogs/nirupamasubramanian/3585/64908/the-other-side-of-working-from-home.html

Science reveals what really increases Twitter followers

The world of science has some new advice for people who want to increase their Twitter following, and it may sound something your mother used to say: If you don’t have anything nice to tweet, don’t tweet at all.
“Expressing negative sentiments in tweets is the second most harmful factor to growing a Twitter audience,” say researchers from the Georgia Institute of Technology. They speculate about why: “This might be because Twitter is a medium dominated by very weak social ties, and negative sentiment from strangers may be unpleasant or uncomfortable for a potential new follower to see.”

C.J. Hutto, Eric Gilbert and Sarita Yardi tracked data from over 500 active Twitter users as they tweeted more than 500,000 times in the course of 15 months. The Twitter users were randomly selected from the public timeline over a two-week period, and then screened for requirements like English language, an active account that was at least 30 days old, with at least 15 friends and 5 followers. Hutto elaborated by email:

Although we did nothing to specifically exclude institutional/brand accounts, a quick investigation of a subset of the ~500 users that passed all filters every 3 months indicates these are mostly “everyday” typical non-celebrity users… Very few (if any) are brand or institutional accounts.

About every three months the researchers recorded each user’s follower growth, and analyzed what it was about their tweets and behavior that seemed to lead to growth.
They say this is pretty groundbreaking work — “the first longitudinal study of audience growth on Twitter to combine such a diverse set of theory inspired variables” — and it seems so.
Another bit of advice based on the findings: Stop tweeting so much about yourself.
“Informational content attracts followers with an effect that is roughly thirty times higher than the effect of [personal] ‘meformer’ content, which deters growth,” the researchers wrote. “We think this is due to the prevalence of weak ties on Twitter.”
In other words, your Twitter followers don’t know you that well and thus don’t care about what you’re eating. Feed them information instead. Among the accounts studied, users talked about themselves in 41 percent of their tweets while informational content accounted for only 24 percent.
Overall, the study tracks and compares three types of factors — the content of your tweets, the dynamics of your social behavior and the structure of your follower network. Or more simply: What you tweet, how you interact and who you know.
This chart illustrates the statistically significant factors with the biggest impact on follower growth (translated into lay terms in the list below):

1. Number of connections in-common with potential new followers (good)
2. High frequency of others retweeting your tweets (good)
3. High frequency of informational tweets (good)
4. Too many “broadcast” tweets not directed at anyone in particular (bad)
5. Too much negative sentiment in your tweets (bad)
6. A detailed profile description or “bio” (good)
7. Profile has a URL listed (good)
8. “Burstiness” of your tweets, or the peak rate of tweets-per-hour (more is good; Twitter agrees)
9. High ratio of followers to following (good)
10. Lots of tweets with positive sentiment (good)
11. Cramming too many useless hashtags into your tweets (bad)
12. Use of long, fancy words (good)
13. Your tendency to follow-back those who follow you (good)
14. Profile lists your location (good)

As always with research like this, consider it a helpful framework but not a step-by-step rulebook. Twitter users in general seem to want you to be positive, informative and interactive — all good advice — just remember you also need to be yourself.

http://www.poynter.org/latest-news/mediawire/205411/science-reveals-what-really-increases-twitter-followers/

If you are wondering why you are struggling to succeed with your online business, this article by David DiSalvo gives some insight into how your brain might be working against you ...

"Luke: I can’t believe it.

Yoda: That is why you fail."

My research into the traits of influencers and achievers continues, and as I turn more pieces of this puzzle around to fit the whole, more ideas appear to me as a fit for this space.  In this edition, reflections on falling short — more precisely, why we fail despite ourselves.

1. Like Yoda said, you just don’t believe it. 

The crucial part of Yoda’s dialogue with Luke is “believe.”  The human brain is a powerful problem-solving and prediction making machine, and it operates via a multitude of feedback loops. What matters most in the feedback loop dynamic is input — what goes into the loop that begins the analysis-evaluation-action process, which ultimately results in an outcome. Here’s the kicker: if your input shuttle for achieving a goal lacks the critical, emotionally relevant component of belief, then the feedback loop is drained of octane from the start.  Another way to say that is — why would you expect a convincingly successful outcome when you haven’t convinced yourself that it’s possible?

2.  Other people have convinced you of your “station.”

I’ve always thought the “know your station in life” idea to be among the most pernicious we humans have ever come up with.  The only version of it I like is Tennessee Williams’:   “A high station in life is earned by the gallantry with which appalling experiences are survived with grace.”  Love that Tennessee Williams.  What’s more pernicious than the idea itself is that it’s often heaved upon us by other people, and they convince us that we are what we are and we’d better just live with it because, well, that’s what we’ll always be.  Really? Says who? Show me the chapter on predetermined stations in the cosmic rule book, please. This also gets back to the feedback loop dynamic, because if this external “station” scripting is part of your input, you can expect sub-par outcomes all the time.

3. You don’t want to be a distrupter.

The word “disrupter” has taken on such a heavy, mixed bag of meanings in the last few years.  Reading both popular psychology and business books, I’m not sure if it’s a good or bad thing to be.   One thing seems certain — the notion of disrupting anything–of being the water that breaks the rock–is scary to most of us.  Reason being, disruption is perceived as a threat to our threat-sensitive brains. Disruption means that consistency, stability and certainty might get jettisoned for a time, and that puts our hard-wired internal defense system on high alert. Sometimes, though, you have to override the alarms and move ahead anyway.  If you never do, you’ll never know what could happen.

4. You think, “what if I die tomorrow?”

We all think this from time to time.  And you know what, sure, any of us might die tomorrow — all the more reason not to waste time thinking about it and hamstringing yourself from going after what you want to achieve.  Would you rather die as a monument to mediocrity or as someone who never quit striving?  Which leads to the next one…

5.  You wonder how you will be remembered.

The rub here is simply that, if you “die tomorrow,” will people remember you as someone who clung to stability like an existential life preserver — and is that what you really want?  I know for a fact that many people do want exactly that, because it’s a comfortable niche to occupy on the obituary page.  ”She/he was a good person, good friend, good….”  Good is fine, but it ain’t great. You can’t strive for great achievements by dropping anchor in Goodville.  My take on this is: it’s OK to wonder how you’ll be remembered, but don’t let thoughts of “good and nice and stable” effect that all important feedback loop, because if you do your brain will be happy to oblige with lots of good and little else.

6. You think there must be a pre-established role for your life, and you might be screwing with  it.

This one also touches on the “station” idea discussed above, but it goes deeper than that. We humans are prone to believing in something psychologists call “agency.”  We want to believe there’s a reason for everything, and that everything has a prime mover — an agent, whether human or otherwise. So, we think, what if there’s a reason we are what we are — what if celestial agency has determined it so?  Should we be messing with that?  The error in thinking here is clear — agency is a figment our brains rely on to manage difficulty with as little trauma as possible. The first thing to do is recognize that, and then recognize that the role for your life has only one true agent — You.

7. Your career appears to be well-established and that’s good…right?

Well, maybe that’s good, sure.  The question becomes, is “established” what you really want?  Maybe it is, and that’s cool. But if “established” means you can’t reach beyond certain imposed parameters to achieve anything else that you truly want, then maybe it isn’t so useful after all.  Like most things, this is a personal choice and it doesn’t have a right or wrong answer.  But it’s worth acknowledging that you may very well be “establishing” yourself out of greater achievements.

8.  You are afraid of losing what you have built.

A totally legitimate fear, and one we should kick out of our perspectives as quickly as possible.  Here’s one example why:  Remember this little thing we’ve been suffering through for sometime now called a recession?  Remember how many people lost all or nearly all they’d “built” during these last few years of economic erosion? The reality is, you can lose everything in a heartbeat through no fault of your own, so why allow that fear to stop you from reaching out for what you really want?  This goes in the same basket as “I could die tomorrow.”  Yes, true, we can lose, we can die. So what? Push forward.

9. You think, “maybe I’ve hit my ceiling.” 

The proverbial “ceiling” — so long have ye been with us, and yet so little have ye given us.  I side with the late great Peter Drucker who said (paraphrasing from this classic article on Managing Oneself) if you reach a point in your career where you think you won’t progress any further, then start focusing on the next part of your life.  Actually, he added, you should start thinking about the next part of your life well before you begin it.  The point is, forget about ceilings and focus on achievement. When you start using the cultural shibboleth of the ceiling as an excuse, you are achieving nothing and will continue to do just that.

 1o. Confusion about where to go.

Of all of these 10 ideas, this one is to me the most difficult because it plagues me almost constantly. Gearing up the cerebral feedback loop for achievement is one thing, but without a sense of focus and direction, all of that energy isn’t going to yield very much in the end.  My experience has been that sometimes you have to let the energy flow for a while without too firm a sense of direction and see if focus emerges organically. Once it does, you can then nurture it into a more structured method for getting where you want to go.

 

http://startinganonlinebusinessfast.blogspot.com.au/2013/09/the-10-reasons-why-we-fail.html

9 Ebooks Internet Marketers Must Read in 2013

As a professional dedicated to marketing on the internet, you know how important it is to hone your skills and stay up-to-date with the latest information. Internet marketing is constantly changing, and we’re on a constant quest to keep up with the latest strategies and tactics.
To help you with this task we’ve compiled a list of our top ten must-read eBooks from some of the best sources for Internet marketing.

1. An Introductory Guide to Content Marketing

Content Marketing has become the latest catch-phrase. Everybody seems to be talking about it. But so many  people that are talking about content marketing get it wrong. Content marketing is not advertising, it’s  not the marketing of content, and it’s not social media. Circle S Studio has developed a great beginner’s guide  with An Introductory Guide to Content Marketing.

---

2. 26 Ways to Generate More Inbound Customers in 2013

A lot has been written about inbound marketing, but how exactly can you generate customers with it? In  this eBook John Bonini from Impact Branding & Design discusses 26 ways to generate customers using  inbound marketing in 2013.

---

3. Search Engine Optimization Starter Guide

SEO is one of the most misused and misunderstood aspects of internet marketing, yet probably the most  important. Black hat, white hat, Penguin updates, Panda updates. The acronyms abound, and we don’t  know who to trust to tell us. So why not go straight to the source? Google has written a great little guide,    their Search Engine Optimization Starter Guide, to help you begin to navigate your SEO journey.

---

4. The Beginners Guide to SEO

As if an eBook from Google wasn’t enough, we thought we’d include a second authoritative resource on SEO –  this time from SEOMoz, the company many consider to be the best source for SEO knowledge available today.  You can read their Beginners Guide to SEO either as a series of articles, or you can download a PDF version of  their eBook.

---

5. Market Like the Ultimate Marketers

Infusionsoft has taken the marketing world by storm, with their combination CRM, e-commerce,  social media and email marketing tool for small and mid-sized businesses. Every year they hold a  contest to see which one of their customers are using the most innovative and effective marketing strategies.  In this eBook you’ll learn how The Rocket Company used Lifecycle Marketing to grow their business.

---

6. 58 Social Media Ideas to Inspire your Content Marketing

So you’ve created a great content strategy, your editorial calendar is set for the next six months, and you’ve  written some great thought leadership articles, eBooks and blog posts. Now what? The Content Marketing  Institute has an answer to your content distribution problems with their eBook 58 Social Media Ideas to  Inspire your Content Marketing.

---

7. A Guide to Creating Content for Demand Generation

The term ‘Content Marketing’ contains two words. Unfortunately, many marketers have focused on only one  word: the ‘content’ piece, while neglecting the ‘marketing’ piece. Thanksfully Marketo has come to the rescue  in their eBook A Guide to Creating Content for Demand Generation.

---

8. Best Practices Guide to Landing Pages

Being a landing page company ourselves we kind of took a shine to this eBook. Pardot takes a unique approach  to landing page best practices by discussing content on branded landing pages, sending download links in  auto-responder emails, progressive profiling and A/B testing.

---

9. Landing Pages: The Ultimate Guide

Finally, we’d be remiss not to include our own eBook. We provide tips on how to create a landing page, how to  improve your landing page, how to test your landing page, and some advanced material. Download Landing  Pages: The Ultimate Guide.

---

We also wanted to include a few more resources that didn’t make it on our top ten list, but that we think are valuable nonetheless.

• One of the most important yet neglected aspect of online marketing is customer segmentation. Get Found First does a great job explaining this with their eBook Consumer Segmentation for Online Marketers.
• In addition to our eBook on landing pages and the Pardot guide, we thought Ion Interactive’s book Landing Experiences The Visitors Love was great too.
• Pardot has a few more eBooks (they’re still calling them “white papers.” That’s so year 200!). Check out their content creation guide and 5 Steps to Double your Web Marketing Value.
• Finally, we wanted to share a link to Copyblogger’s 14 eBooks on Internet marketing, with advice on content marketing, copywriting for the web, landing pages, how to build authority, SEO, and email marketing. Check out Copyblogger’s eBooks here.

Read more at http://www.business2community.com/books/9-ebooks-internet-marketers-must-read-2013-0605415#iFTxyulzdWwXgpLm.99

HANDY TOWNSHIP, MICH. — Matt Blauer and Mandy Tefft are making the world a hotter place one bottle at a time.
The husband-and-wife team have been making and selling Papa Turts hot sauce since early 2011.
The seeds of the business were planted with their love of spicy foods and an abundance of peppers in the garden at their rural home near Fowlerville in Handy Township.
“We had all this land, so we planted a big garden and put in a bunch of chili peppers,” Blauer told the Livingston County Daily Press & Argus. “We got a lot more than we bargained for.”
The solution was for Blauer to turn the peppers into hot sauce.
“I messed around with it for a while. Everybody liked it and said I should try and market it,” Blauer said. “It took a long period of trial and error to get the recipe where I wanted it.”
Papa Turts — the name is a play off Blauer’s high school nickname, Turtle, and his becoming a father — makes two varieties of sauce: So Hot It Hurts and Smoked Peppa. The sauce is available in nearly 30 stores and restaurants, and it can be ordered online.
Tefft says the hot sauce is popular at Olden Days Cafe in Fowlerville, where diners often drizzle it over breakfast items such as eggs and potatoes.
“We put it on everything,” she said. “The So Hot It Hurts is hot, but not so hot that you can’t taste anything else. It adds to your food instead of overpowering your food. We put it on pizza. We use it in deviled eggs and Bloody Marys.
“I like the (Smoked Peppa) on lasagna and spaghetti,” she added.
Tefft says her husband is an “awesome cook,” and he often posts recipes that incorporate the sauce on Papa Turts’ Facebook page.
“We recently did a spicy tuna melt recipe online that is amazing,” Tefft said.
Creating a commercial kitchen to make the sauce in the basement of their home required a financial investment of a couple of thousand dollars and approval from the Michigan Department of Agriculture.
“We had to tear up the carpet, put in a triple sink and a hand-washing sink, and put up a curtain and epoxy the floor. We put a vent in, too,” Tefft said.
While the idea for the sauce originally grew from their own garden, the couple rely on other sources for their produce. They get most of their habanero peppers from Wilczewski Greenhouses in Oceola Township.
“It’s two local businesses helping each other,” Tefft said.
Blauer said each batch of So Hot It Hurts sauce — about 120 5-ounce bottles — requires 16 pounds of habanero peppers and nearly 2 pounds of dried arbol chiles, as well as some roasted carrots. The peppers need to cook down for about 90 minutes. Blauer later uses a wooden stick to skim off the skins and seeds.
“It’s a real hands-on process,” he said.
For the Smoked Peppa sauce, Blauer uses chipotle peppers as well as tomato paste.
After the sauce is made, it’s bottled, sealed and labeled by hand.
“We learned pretty quick that places don’t want to sell it if it doesn’t have a bar code on it,” Tefft said. “So we went to Buyabarcode.com and purchased bar codes. Some stuff we’ve just had to wing it and learn as we go along.”
Fans of the sauce can even have custom labels made for the bottles. Hometown Bicycles in Brighton created its own label and sells the hot sauce in its store. Papa Turts has also had personalized labels designed and printed for special events such as weddings and bachelor parties.
Blauer, 40, and Tefft, 37, have two children, ages 11 and 4. Tefft, a 1994 Fowlerville High School graduate, keeps busy as a stay-at-home mom while working to grow the sauce business. Blauer, who grew up in the Detroit suburb of Huntington Woods, is a FedEx driver who owns his own route.
While attending college in Kalamazoo, they met at Bell’s Brewery. The brewery recently began selling Papa Turts sauces, which Tefft called “very exciting.”
Blauer works 10- to 12-hour days, leaving only the weekends for making his namesake sauce.
“When I first started, I’d make a batch every couple of months. Now, I’m working at it one full day every weekend,” he said.
The couple think about the day when Papa Turts can become their full-time occupations and Blauer can sell his FedEx route.
“We’re not quite ready to do that just yet,” Blauer said. “Slowly, over time, I may do less FedEx and more hot sauce until one day I’ll be doing hot sauce full time.”
Tefft said they “broke a little more than even” on the sauce business in 2012, and she’s sure they will do even better this year. When her youngest child starts preschool in the fall, she hopes to have more time to dedicate to Papa Turts. She also plans to revamp the Papa Turts website, where sales currently require a PayPal account.
“We don’t take credit cards, and I think some people just don’t like PayPal,” Tefft said. “When our website gets better and we show up in more searches, we can get the credit card thing going.”
Still, they count people from as far away as California and Texas among their loyal customers.
“It’s been fun; it’s a really cool thing for Matt and I to do together,” Tefft said. “It’s something that we really like that we believe is a quality product.”

http://www.freep.com/article/20130902/NEWS06/309020080/hot-sauce-business-peppers-handy-township

Multivariate Testing for User Experience for Online Marketing College Majors

The window to grab the visitors attention on a website is approximately 7 seconds. Everything from the design of your site, to the call to actions and navigation must work harmoniously to grab the visitor’s attention and get them further down the conversion funnel. Internet marketers have become privy to this growing demand to appeal to an audience’s interests, and are employing multivariate testing on their websites in an effort to enhance the user experience. These tests are conducted to understand what the user likes, which in turn can be used to update the website in making sound business decisions.

How the Process Begins
To thrive in the ever-changing web landscape, a business owner must always be open to change and improvement in regards to their online marketing efforts. New trends and strategies for reaching your audience are always evolving, making the task of keeping up to date a necessity. Since your audience may or may not respond favorably to these changes, webmasters often do the testing on sites so the risk of an adverse reaction is limited. The two most common type of tests are a/b and multivariate, which are similar in concept but each have their advantages and disadvantages.

Why Choose Multivariate Testing?
Both forms of testing will give you great results, however, multivariate testing is quicker and generally more efficient for large scale website. Since more changes can be implemented after each test, it accelerates the optimization process and reduces the total time needed to come up with a better version of the website. If you have a large, enterprise website, this method is recommended. In fact, eBay and Amazon use it regularly to test what visitors are responding favorably to.

Guidelines for Running Multivariate Tests
As you’ll find, conducting multivariate tests is pretty straightforward. Below you’ll find a step-by-step guide to getting started.

Site Evaluation: Review your site in determining what needs to be improved. Consult with colleagues and friends to get a second opinion – they might have spotted something you missed. Surveys are another outlet to consider in receiving anonymous opinions that are most of the time truthful.
Test Design: Group the elements that you have from the previous step into batches. Choose one of them to run your first test on, then work on designing the variations that you will be using for it.

Test Implementation: Gather up the versions of you site and start running the tests. You can do so easily with the use of software and tools, like Google’s Website Optimizer, which is available for free online. You can also employ the services of testing companies to run the tests for you.
Results and Analysis: Once you’ve completed the tests, gather the results and interpret the best solutions for implementation on your site. Based on your evaluation criteria, implement the design that satisfied requirements, such as an increase in clicks.
Site Deployment: Once you’ve determined which variation is the better version, it’s time to roll out the changes on your actual website and proceed to conducting your next multivariate test.
As you can see, multivariate testing is a simple way to ensure the design decisions you’ve chosen for your site are making a positive impression on your audience. Through these easy steps, you’ll begin to see where the design can be improved, allowing you to focus on a more enhanced user experience that ultimately leads to a much bigger bottom line for your business

http://www.collegenews.com/article/multivariate_testing_for_user_experience_for_online_marketing_college_major

Are You Really Ready to Build a New Website or Blog?

If I had a $1,000 for every time I heard one of the below statements, I’d be retired and sitting on a warm beach right now!

I had a website built by some guy. It’s never worked.
We have a website, we just need you to help us get more sales.
My current website is fine. However, it doesn’t show up on Google and nobody knows we exist.
Our website is fine, it really is. I just need more customers.
We don’t have budget to invest in market research, business planning, strategy development, internal training or planning right now. We just need a website and Facebook page with lots of likes.
Can we meet to talk about a strategy to generate revenue for my business? I don’t have any money because I already spent it on the last agency that built my website, Facebook pages, printed collateral and new business cards.
Will you consider revenue share? We know our website is going to kick butt but we just don’t have any money right now. You can be a millionaire with us if you just help us for free right now!
This post is not for the social faint at heart. I am going to tell you what others want to tell you but don’t have the guts. It may not be what you want to hear. Yet it is likely what many of you NEED to hear.
The others in your social business and digital marketing ecosystem may have not told you what I am about to tell you because they wanted to sell you the website, coaching, training, Facebook pages, logo, video, Google Adwords setup or who knows what. Or maybe they haven’t told you because they don’t know how to fix it.
Your current social media efforts are not working because you started at the wrong place.
Failing to plan is planning to fail.

Change your thinking. Think digital social fabric, not website or Facebook page.

You need to quit thinking you “need a website.” The truth is you don’t. If you don’t know your audience, and don’t have a plan, the last thing you need to do right now is build a website that will be nothing more than a band-aid to a much bigger problem you may not know you have.
You can download our POST Audience Analysis Worksheet here. It will get you off to a good start in prioritizing and analyzing your audience.
Don’t even think about building a website if you can’t answer the majority of these questions:

• Who are you?
• What are you to your target audience?
• Who is your target audience?
• What are their demographics? Psychographics?
• What are their goals? What keeps them up at night?
• Why do you need a website?
• What do you want to achieve with it?
• What are your goals, objectives? What does success look like in 3 months, 6 months, 1 year?
• What will you do to inspire, connect and engage your audience when they land on your website? What will you do to inspire them to stick around for longer than 30 seconds?
• What do you offer that the other 100 websites or businesses just like yours don’t already offer?
• Why should anyone care that your business exists? Why should they care your website exists?
• How will you nurture relationships?
• How will you communicate with them? What tone do they speak in?
• What social platforms are they hanging out on?
• Who do they hang out with?
• Why do they hang out on those platforms?
• When do they hang out on what social platform?
• How will you earn their trust, build credibility?

I could list 100 questions here but won’t. I think you get the point. We help our clients from entrepreneurs to Fortune 50, answer these questions every day with our social media and social business audits, social business and social media strategy development, consulting and execution services. I’m speaking from experience, not theory.
We often work more on the inside of organizations than we do on the digital outside because that is where most businesses need help. It’s important you start from the inside out. As Sandy Carter of IBM states, “culture eats strategy for lunch.” I agree with her statement 100% even though I am a lover and strong believer of strategy.

You are the Thread of the Social Fabric

What is the social web today? It is not a singular website, Facebook page, Twitter profile or Google + account.
It is not one singular blog post, tweet, status update, or pin. It is not one single experience but a series of experiences.
A series of conversations that weave a beautiful, relevant, vibrant, dynamic, breathing fabric that connects consumers, influencers, business leaders, moms, dads, entrepreneurs, teens, teachers, plumbers, gamers, programmers, geeks, fashion models, comedians, sailors, photographers, entrepreneurs and even grandma.
It connects them via threads of conversations, posts, pictures, pins, quotes, content, education, inspiration, laughs, prayers and even tears.
If you are not a positive contributing part of this intricately weaved social fabric the chances of you seeing any real return on your investment in your website or other digital assets are few and far between.

You need an integrated social business platform.

You need to develop an integrated business platform that will inspire, connect, entertain and attract your target customers to you. It must inspire, educate and engage them in a way that builds trust, nurtures relationships and makes them know you are relevant to their business and / or life.
I know it may not be what you want to hear from me when you fill out a web form on our website. We’ve had many business leaders asking for help making their current, broken platform work.
The truth is if your website is built on old technology, doesn’t have a user experience designed for your target audience it is often more cost efficient for us to start over than to clean up what you have. The reason is that your current digital platform is a mess. It was probably done by someone that didn’t understand or work under the constraints of what I describe in this post. They instead sold you on a random act of marketing, random act of social media or random act of website. It’s simply not how it works folks.

Avoid Random Acts of Marketing!

Random Acts of Marketing (RAMs) will eat any morsel of a chance of ROI for lunch before you have time to open the fridge to see what your options are.
One of the biggest misconception is that you can just “do social media” and have overnight success. Many preach this and tout that you can just jump on Twitter or Facebook and you can be an overnight millionaire. While this may have happened for a few, it doesn’t happen for the majority. What these folks are really selling is quick fixes, band-aids and random acts of social media and marketing. I am not stating you shouldn’t hop on Twitter or Facebook. I am stating you should not expect overnight results.
If you do the double click on the folks preaching overnight success you will find many of them learned the hard way, though they may not tell you such. Many took years if not decades to finally make money online. Few of them have real business experience outside of their own internet marketing startup. Yes, they may be able to help you get where you need to go eventually based on tactics and a random set of deliverables. However, you need to know where you are going, first. This post is dedicated to those who of you who don’t know where you’re going and why you are going there in the first place.
If this post resonates with you, take a deep breath. It’s time you slow down to speed up. You may need to take a step back to take two steps forward. Quit listening to every self proclaimed “social media guru” selling you every Pinterest, Facebook, LinkedIn, Google + class and instead do what you know needs done.
It’s time you plan yer’ work and work yer’ plan as Granny would say! It’s time you get in the head of your target audience. It’s time to truly understand what it means to humanize your brand, story telling and your conversations.

The Language Is Changing

The social fabric is speaking a different language today than that of the days of corporate websites, collateral and traditional advertising. If you don’t learn the language you are going to be left behind in a big way. It IS the reason why your website is not working. So quit blaming it on the web developer you hired. He or she probably did what you told them to do. Stand up, take responsibility for your business and do what needs to be done, period!
If your current methods aren’t working, then fix them. We are happy to help you but we can’t help you unless you want to help yourself. Help me help you. Change your mindset and delete the notion of overnight success from your thinking.
Achieving real results is going to take commitment, research, analysis, late nights, and hard work. Quit cryin’ and do something about it. If you want help, call us. No, we can’t meet with you for free to help you plan your strategy and put a proposal the size of Texas together that you’ll try to go implement yourself. We can spot these “free lunch” seekers from a mile away ;)
For the brave and the strong we promise to work in the trenches with you. We will help you answer all of the above questions and more. We’ll help you develop and execute a strategy, plan, and integrated digital platform that will simply kick butt! If you don’t call us, call somebody. Your excuses are done. You can and will do this!

http://www.business2community.com/online-marketing/are-you-really-ready-to-build-a-new-website-or-blog-0464177