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Wednesday, 19 June 2013

Analysis: G20 plans for a global IP regime and universal internet access

The B20 task force is a group of CEOs who represent the world’s most innovative companies and want a ‘world of creators’ to emerge from their recommendations at September’s G20 summit.

The B20 task force is a group of CEOs who represent the world’s most innovative companies and want a ‘world of creators’ to emerge from their recommendations at September’s G20 summit.
In his book Makers: The New Industrial Revolution, Chris Anderson, ex-editor of Wired and the author of influential book The Long Tail, talks of a future where 3D printing means we will all become makers of our own products.
While Anderson’s vision is simplistic and alluring, it adds to the trend of believing everybody is an entrepreneur and that we can all create our digital and physical worlds through 3D printers and the internet.
The reality is that if different countries have different rules on IP and Information and Communications Technology (ICT), as well as energy sufficiency, then some makers will be more equal than others.
The B20 task force on Innovation and Development hopes to address this by a number of initiatives. The group comprises 39 participants of the Innovation and Development as a Global Priority Task Force that represents CEOs from G20 countries.
Next week it will deliver a report in Saint Petersburg as part of the roadmap to the G20 Summit in September that it wants to adopt its recommendations of a connected world of not only makers, but connected creators.
"Our task force members are working on a plan of action that will not only correspond with the interests of all countries, but will also bridge the gap between developed and developing nations," said Viktor Vekselberg, Chairman of the B20 Taskforce (Innovation and Development as a Global Priority).
"This is not just the simple redistribution of resources, but also the creation on a global scale of conditions for effective growth in emerging economies through permanent innovation.
“We are proposing ways to transition to a more efficient model of global innovation involving as many countries and entrepreneurial communities as possible. That’s why the key recommendations in our package address innovation development – the transformation of the IP regime and the creation of a global legal framework to improve global competition in innovation markets”, he said.
The report wants to set a G20 agenda by not only giving universal internet access, but also improving the global IP regime that will balance innovation and development with the ecosystem of societal and business interests.
The B20 says that this will foster faster and more efficient technology transfer and, if adopted by G20 leaders, will stimulate economic growth and create jobs through technological collaboration between developed and developing countries.
It also suggests that such a global IP regime will "make markets freer and less pliant to counterproductive distortions through harmonisation and stabilisation of regulation and reduction of barriers for economic co-operation, including non-tariff borders".
While that type of gobbledegook language is always difficult to understand, but standard for this type of report, the aspiration is noble and important. By and large in developed countries, if entrepreneurs come up with a good idea, they can then take that idea to market relatively quickly and without bureaucratic impediment.
For other countries, it isn’t straightforward. A 24-nation report* last month from the BBC World Service reported that while countries such as Indonesia, the US, India and Australia are the most entrepreneur-friendly, other countries such as Italy, Turkey and Russia make things very difficult for ‘creators’.
A global IP regime would not only enable entrepreneurs in every country to work on the ‘level playing field’ so favoured by cliche-makers, it would also prevent the one-sided brain drain from developing to developed countries that offer more transparent and open opportunities.
The G20 is under no obligation to adopt the B20’s recommendations in September, but a world where ideas are equal and where everybody from Brindisi to Novosibirsk to Abuja and own these ideas and take them to market has to be a good thing... and one that Chris Anderson would undoubtedly endorse.

http://www.telegraph.co.uk/technology/internet/10127201/Analysis-G20-plans-for-a-global-IP-regime-and-universal-internet-access.html

Thursday, 6 June 2013

The web’s biggest scam artists are coining it: here’s how

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We have all seen the scummy and scammy internet marketing scams that aim to defraud pretty much anyone who is unlucky enough to fall for their link bait; but who are these fraudulent masterminds and how much money do they actually make?
Well first let’s look at why it works. There are a few basic emotions that these scam artists play on.
Laziness
Inherently, people are lazy. People take shortcuts and would rather (in general) find the quickest easiest way of achieving a goal than to actually do the hard yards and earn it! These online scammers pray on that human trait and expose it.
Pride
Their methods make it sound as if this is the best, most well-kept secret on the history of the planet and that you are actually smarter than everyone else for finding this gem of an opportunity.
Community
We like to feel like we belong. Scammers play on this emotion and feed off of it like it’s candy. They lure you in and make you feel like you are part of an exclusive club with smoking jackets, wood panels and butlers who call you “sir”.
So essentially the rationale behind this post is to talk a little about those who are giving real internet marketing types a bad name. The traditional sense of the phrase refers to those guys who are practicing SEO; SEM; social marketing and content marketing (i.e — the good guys). But there are also con artists doing their level best to take your money away from you.
In short, they are the “gurus” who are trying to sell you a cure-for-all; make money while you sleep solution that is going to radically change your life. There is no such thing — at least not in any legitimate form.
There is an internet marketing circle in the United States where these guys have literally made millions upon millions of dollars.
Shady internet marketers
To flesh out this picture; the “internet marketers” who form the “syndicate” are the major players; the guys who get rich. These are the guys who come up with the scams and lay the foundations to get it into motion. The “boiler rooms” are, for all intents and purposes, the call centres that are filled with “pressure salesmen” who will hard sell you into the ground; playing on your emotions and make you feel like you are doing them a favour by buying their product. The “companies” are the fronts who these people say they work for. This is so that if you search their company name online, you find something real, something that reassures you that this is a legitimate business. Within these companies you then have some specialist salesmen who again complete the circle and are the face of the companies.
The syndicate all work together; this is to create the illusion that this incredible offer that they have for you is truly legitimate and that; because more that one company is trying to sell it to you; it cannot possibly be a scam!
Once they have you hooked; they take everything that they can and give you nothing but an empty bank account in return. Their methods are incredulous and their morals are severely lacking; often guised as a hedonistic view of philanthropic entrepreneurialism.
The general rules still and always will apply:
  • Never give them your credit card or banking details.
  • They are not your friends (they are the trench coat wearing sycophants luring you with lollipops into their windowless van, lined with tear-stained mattresses).
  • Get rich quick schemes don’t exist — if you think it is too good to be true — then it probably is.
While I have never been caught (thankfully) in any of these schemes; I do implore you to share your stories with anyone and everyone who will listen to make sure that the syndicates are exposed and that more and more people are made aware of how unscrupulous the villains of internet marketing can really be.

http://memeburn.com/2013/06/get-rich-click-schemes-the-webs-biggest-scam-artists-are-coining-it/
 

Tuesday, 4 June 2013

Get the Most Out of Your Social Video Marketing

Over the past few years, social media has become an internet giant. Because of this, companies of all types are jumping into the video marketing scene to advertise their business, products and services. When you want the most benefit from your efforts, social video marketing is definitely the way to go. Below, you can see how to get the most out of this dynamic marketing tool.

Why Use Social Video Marketing
Get the Most Out of Your Social Video Marketing image social media 300x213
Social video has made it’s way into homes across the globe. Millions of people actively log onto social media sites day and night for entertainment purposes, to research products and to make their purchases. Some of these most popular sites are Facebook, YouTube, Twitter and Google+.
When you place your marketing videos on these sites, you can literally advertise to thousands, if not millions of people. Best of all, you do not have to choose just one. You can post your videos to all of them. The more videos you post, the more quickly your name will become known.
Sharing Capability
One of the greatest features of social media is the ability for the audience to share your videos. Social media platforms have made this function simple with the help of the “Share” button. By placing your marketing videos onto various social media sites, the viewer can watch and then share your video with their friends, family and co-workers with a quick click of a button. Not only does this quickly spread your company name, it is also a great way to have your audience do some of the marketing for you.
Make Your Video Stand Out
When using social video marketing it is imperative that your video stands out from the rest. This is especially true when posting videos onto social media sites. Your goal on these sites should be to get the viewer distracted from what they’re doing and get them focused on your video instead. You can do this by making your video unique, exciting and catchy. Make it stand out and you will effectively get their attention.

Use Your Company Logo

There are likely many other companies out there who have products and services similar to yours. This is why it is important that you place your logo on each of your internet marketing videos. Whether it be simple or complex, in the beginning or the end, your logo must be visible to the viewer and memorable. Furthermore, your company logo helps to protect your videos from being stolen, copied and republished using someone else’s name.Get the Most Out of Your Social Video Marketing image social video marketing 300x148

Specify a Call-To-Action

In order to get the greatest results from social video marketing, you must have a call-to-action on each of your videos. This call-to-action is determined by your specific goal. This may be to have your viewers visit your website, make a purchase, sign up for newsletters or mailings, or contact you. Whichever you choose, you can put the call-to-action directly into your video. This enables the viewers to do business with you quickly and with ease, right from the video itself. Not only does this make the process convenient for the consumer, it also gives you immediate results.
Know Your Audience with Analytics
There are numerous reports that you can obtain through social media sites, which can greatly help you to improve your marketing efforts. These reports help you to analyze trends, such as how many views your videos get, at what times, from which locations and even the average age and gender of your viewers. With this information you can adjust your marketing to better target your audience.
With these great tools you can experience the outstanding benefits of social video marketing. Don’t let the competition get ahead of you. Start today and watch as your company goes to the next level. Have you had any experiences with social marketing?
Image #1 sourced from (nhwellnesscenters.com)
Image #2 sourced from (authntk.com)

http://www.business2community.com/social-media/get-the-most-out-of-your-social-video-marketing-0510978

Monday, 27 May 2013

Why Offline Businesses Need Online Marketing


Your Customers Are Here, Are You?


You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. Do not miss out on sales and customers by ignoring or avoiding online marketing.  One of the key principles of business is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process.
According to the BIA/Kelsey  report, 97% of consumers use online media before making local purchases.  Google Research  showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase. Since mobile searches are on the rise, this behavior is only going to continue to increase. How do consumers search for businesses?
  1. 90% use a search engine
  2. 48% use the online Yellow Pages
  3. 42% use comparison shopping websites
Embracing and online marketing can help you get the edge on your competition; especially when you take into consideration that a recent study  shows that 50% of small businesses’ online listings are incorrect and 70% of small business owners state they do not have time to keep their online listings updated. Therefore, something as simple as updating and optimizing your online listings, including the Yellow Pages, will give your business the edge over the competition.
Four takeaways for brick and mortar businesses looking to take advantage of online marketing:
  1. With so much of your competition having an incorrect listing or nonexistent presence online, taking just a few minutes to fill in the data about your business in your online listing will make your business more visible to consumers searching for the products or services you sell, even if you do not sell anything online.
  2. Websites for your local business should include a responsive design so that it can be easily read via mobile devices. Especially considering that tablets will outsell PCs this year, and more than half of all cell phones are smartphones. What is responsive design? The Wikipedia definition of responsive design  “is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones)”. Mashable named 2013 The Year of Responsive Design and rightfully so with the growth of mobile search that results in visits to local businesses.
  3. Including online sign up for appointments or reservations on your website will increase conversions and also provide an added convenience of allowing them to make appointments online 24/7. Of the consumers surveyed, 19% made appointments with a local business through the business’ website, that doesn’t include restaurant reservations; Cornell University research shows that over half of those surveyed made restaurant reservations online. If you do not have an online reservation system you have the potential to double your seatings.
  4. Embracing social media will allow you to keep connected with these new customers that are tech savvy; making customer retention easier. Get social with the community, build a following host events, and engage with local consumers in an effort to stay top of mind.
http://www.searchenginejournal.com/why-offline-businesses-need-online-marketing/62406/

Thursday, 2 May 2013

Facebook Notes


Using Facebook to get a business recognized online is very effective and easy to do. Facebook users range in the millions at any given time thus making the platform for target audience almost infinite. Understanding the working of how to go about optimizing this tool will contribute to the success of any endeavour.

Just creating a profile is simply not the end to the Facebook style of launching and capitalizing on any endeavor. It entails much more than simply this and the following are some points to consider:

 After creating a suitable profile the continuous step of ensuring the line of communication is kept open at all times is important. Positioning the business platform and staying in touch with the viewers will give the site the exposure it needs.

 Unfortunate but all so true is the fact that the eye makes judgments’ long before the actual material is examined therefore presenting a pleasing file picture is very important as is the follow up information featured. This is the one chance the posting has to attract the viewer within the very slim window of opportunity.

The wall is the main platform of interaction thus the need to post relevant and interesting content. Keeping this light and entertaining will help to keep viewers come back for more.

However constant alerts may cause an annoyance so striking a comfortable balance is important. Society now is predominantly more attracted to visual stimulation and this is further broken down into the popular viewing of pictures and photos and other similar platforms when compared to the written word.

Therefore there is a need to explore the possibility of offering a well designed pictorial viewing that will help to enhance the viewer’s experience. Getting into a Facebook group is also another way to create interest in the endeavour being promoted as those within the group are usually like minded or connected to the posting in a more personal way.

Friday, 26 April 2013

4 Rules of Content Marketing: Tell a Story, Don’t Sell One

If you have any connection to online business or Internet marketing, you know that every company is striving to capitalize on content marketing. But is your content marketing strategy effective? Or are you just jumping onto the bandwagon and blindly writing blog posts?
Make sure you address these four most important rules of content marketing that many companies have overlooked when launching a “strategy.”

1) Be an Effective Storyteller

The content you create around your company should seek to draw people in, and engage them. Entrepreneur Magazine defines content marketing as, “the creation and publication of original content — including blog posts, case studies, white papers, videos, and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display.”
Companies aren’t going to get their customers to share their content if everything comes off as a sales pitch. Going after direct sales is a narrow, short-sighted way to use your content. Instead, companies should be looking for the long-term, lasting effects that valuable content can leave on their audience.

2) Content Marketing Is a Marathon, not a Race

Good content has the potential to position your company as a subject matter expert and this can build trust with your audience. The relationship between your organization and your customers is no different than a relationship between two people — building trust takes time. It doesn’t happen overnight. Sometimes, it can feel like your content just isn’t having the impact you thought it would. Be patient. Your company’s blog isn’t going to become an Internet sensation with only a handful of posts. Just keep delivering quality and consistency and your efforts will pay off (eventually).

3) It’s not All About You

Many companies make the mistake of wasting the leverage they have with their blog or social media pages by using these arenas as a platform to talk about themselves. While it is a good idea to write the occasional highlight about a new hire, or publicize an aspect of company culture that your office is proud of in the blog, don’t use these spaces to just rattle off an empty sales script. Does your office have a dog-friendly policy? Blog about that! Stories that like humanize your company, and projects a positive message. Besides, who doesn’t LOVE dogs?

4) Destroy Your Ego

Instead of creating your content around what will directly benefit you think about what will directly benefit your customer. Can you provide some insightful information they would be interested in? Can you solve a problem? Ask yourself, how can your content be of service?
This is why most traditional marketers are ill-suited content producers. Nobody has a bigger ego than a marketer! When creating content that people will love, think like your demographic. What would they be most likely to share?
Think of a deeper core value within your organization that you would like to communicate with your audience through storytelling. Make it personal, and sincere. Consumer trust in advertising is at an alltime low, so if people sense a sales pitch, they will tune you out, and turn their backs to your company — AND your message.

http://www.business2community.com/content-marketing/4-rules-of-content-marketing-tell-a-story-dont-sell-one-0477643

Thursday, 25 April 2013

Multivariate Testing for User Experience for Online Marketing College Majors

The window to grab the visitors attention on a website is approximately 7 seconds. Everything from the design of your site, to the call to actions and navigation must work harmoniously to grab the visitor’s attention and get them further down the conversion funnel. Internet marketers have become privy to this growing demand to appeal to an audience’s interests, and are employing multivariate testing on their websites in an effort to enhance the user experience. These tests are conducted to understand what the user likes, which in turn can be used to update the website in making sound business decisions.

How the Process Begins
To thrive in the ever-changing web landscape, a business owner must always be open to change and improvement in regards to their online marketing efforts. New trends and strategies for reaching your audience are always evolving, making the task of keeping up to date a necessity. Since your audience may or may not respond favorably to these changes, webmasters often do the testing on sites so the risk of an adverse reaction is limited. The two most common type of tests are a/b and multivariate, which are similar in concept but each have their advantages and disadvantages.

Why Choose Multivariate Testing?
Both forms of testing will give you great results, however, multivariate testing is quicker and generally more efficient for large scale website. Since more changes can be implemented after each test, it accelerates the optimization process and reduces the total time needed to come up with a better version of the website. If you have a large, enterprise website, this method is recommended. In fact, eBay and Amazon use it regularly to test what visitors are responding favorably to.

Guidelines for Running Multivariate Tests
As you’ll find, conducting multivariate tests is pretty straightforward. Below you’ll find a step-by-step guide to getting started.

Site Evaluation: Review your site in determining what needs to be improved. Consult with colleagues and friends to get a second opinion – they might have spotted something you missed. Surveys are another outlet to consider in receiving anonymous opinions that are most of the time truthful.
Test Design: Group the elements that you have from the previous step into batches. Choose one of them to run your first test on, then work on designing the variations that you will be using for it.

Test Implementation: Gather up the versions of you site and start running the tests. You can do so easily with the use of software and tools, like Google’s Website Optimizer, which is available for free online. You can also employ the services of testing companies to run the tests for you.
Results and Analysis: Once you’ve completed the tests, gather the results and interpret the best solutions for implementation on your site. Based on your evaluation criteria, implement the design that satisfied requirements, such as an increase in clicks.
Site Deployment: Once you’ve determined which variation is the better version, it’s time to roll out the changes on your actual website and proceed to conducting your next multivariate test.
As you can see, multivariate testing is a simple way to ensure the design decisions you’ve chosen for your site are making a positive impression on your audience. Through these easy steps, you’ll begin to see where the design can be improved, allowing you to focus on a more enhanced user experience that ultimately leads to a much bigger bottom line for your business

http://www.collegenews.com/article/multivariate_testing_for_user_experience_for_online_marketing_college_major